What We Do
Whether your organization needs a comprehensive marketing audit, an AEO/GEO strategy to improve brand discoverability and trust, team development to bring them to their best, or a website overhaul, Karen and her team bring the strategic horsepower and operational discipline that delivers impact and results.
Clarity and consistency that makes a company instantly recognizable and trusted across every touchpoint.
Brand positioning
Brand narrative and story development
Messaging architecture
Messaging activation
Brand style guide development
Thought leadership positioning
Executive personal brand strategy
Brand Strategy & Development
If a brand isn’t found and cited by AI, it doesn’t exist
AEO/GEO strategy and content optimization
Technical and on-page SEO strategy
FAQ schema and structured data implementation
Competitive AI-visibility audit
Category-terminology gap assessment and alignment
Third-party citation building
AI Visibility & Search
Account Based Marketing
ABM done right aligns sales and marketing around accounts that matter most
ABM strategy
Target account selection and segmentation
Platform implementation and optimization
Personalized content orchestration
Sales-marketing alignment for account-based motions
ABM measurement frameworks
Content built to move buyers through a defined journey
Content strategy
Content planning and editorial calendars
Content-to-funnel stage/buyer journey mapping
Repurposing strategy
Content performance measurement
Content Strategy & Planning
Website Strategy & Digital Experience
A website is often the first and most impactful impression a company makes
Website architecture and information design
Navigation strategy and user pathing
Conversion path design (CTAs, forms, landing pages)
UX/design direction (partnering with design/dev execution)
Marketing Leadership & Team Development
Marketing performance is a direct reflection of the team behind it.
Marketing team build-out and org design
Change management through leadership transitions or restructuring
Cross-functional alignment
Building an innovation mindset
Launching something new requires a plan that gets it right the first time.
New product/service launch planning
New market entry strategy
Cross-functional GTM planning
Launch positioning and messaging
Launch sequencing and channel orchestration
Sales enablement
Customer enablement
Go-to-Market Strategy
Systems, data and processes that support growth
Data hygiene & governance
Aligned measurement frameworks
Marketing performance dashboards and reporting cadences
Pipeline attribution modeling
Marketing handbooks, SOPs and playbooks
Sales-to-marketing handoff design